'The Social Kitchen' sums up Fisher & Paykel's design philosophy. The kitchen is about people. And when you think about people - their habits, the ways they live and interact - you get a richness of experience that traditional kitchen planning and appliances often ignore. The Social Kitchen is where food meets design to create food experiences that flip assumptions and start new conversations. In 2011, Fisher & Paykel launched the first of a series of events that embraced the concept of the Social Kitchen.
The kitchen is the humble engine room in which we choose to live - where we create, socialize and enjoy the best life has to offer. Cooking is a social activity. We generally place the key appliances in what we consider to be logical places: the work triangle of cooktop, sink and refrigerator. But we no longer cook in straight lines. We don't cook on conveyor belts. Sometimes we assemble, sometimes we bake, sometimes we stir-fry and sometimes we boil. The work triangle limits our creativity. It's not just about efficiency; sometimes it's about fun. Too many cooks may spoil the broth or they may create a wonderful social and enjoyable meal. Let's reclaim the kitchen. Let's live outside the triangle.
Fisher & Paykel Refrigeration
At the heart of Fisher & Paykel's Refrigerators is the ability to sense and respond to daily use in an intelligent way. The combination of temperature sensors with smart electronics and variable-speed fans creates a controlled environment and optimum temperature for better food care. They call it ActiveSmart Technology. Your refrigerator door is the most used door in your home and, every time it is opened, the temperature changes around your food. The challenge is maintaining a consistent and controlled environment despite ongoing changes inside and outside the refrigerator. ActiveSmart achieves this through constantly monitoring how you and your family use your refrigerator, adjusting airflow to maintain a stable and even temperature. So despite highs, lows and occasional gusty winds, when it comes to your refrigerator, let ActiveSmart control the weather to deliver better food care.