Fisher Paykel BGRV23030

'The Social Kitchen' sums up Fisher & Paykel's design philosophy. The kitchen is about people. And when you think about people - their habits, the ways they live and interact - you get a richness of experience that traditional kitchen planning and appliances often ignore. The Social Kitchen is where food meets design to create food experiences that flip assumptions and start new conversations. In 2011, Fisher & Paykel launched the first of a series of events that embraced the concept of the Social Kitchen.

The kitchen is the humble engine room in which we choose to live - where we create, socialize and enjoy the best life has to offer. Cooking is a social activity. We generally place the key appliances in what we consider to be logical places: the work triangle of cooktop, sink and refrigerator. But we no longer cook in straight lines. We don't cook on conveyor belts. Sometimes we assemble, sometimes we bake, sometimes we stir-fry and sometimes we boil. The work triangle limits our creativity. It's not just about efficiency; sometimes it's about fun. Too many cooks may spoil the broth or they may create a wonderful social and enjoyable meal. Let's reclaim the kitchen. Let's live outside the triangle.