LG Electronics OLED77B2PUA 4k UHD Smart OLED TV B2, 120Hz: 77"

Level up your home entertainment with a movie-like experience and immersive sound. Purchase an eligible TV and Sound Bar, and receive an extra $50-$300 in savings. Offer valid through 9/5/22. Terms and conditions apply.

Experience a lightning-fast refresh rate, the gaming features you crave and the 4K resolution you want—all wrapped up in a beautiful premium OLED package. <br/>

Our self-lit OLED pixels bring to life infinite contrast, perfect black and over a billion colors that add depth and bring out the bold, brazen and beautiful no matter what you're watching.<br/>

Experience a lifelike picture with more depth and richer colors thanks to our advanced α7 Gen5 AI Processor 4K that adjusts picture and sound qualities to give you a fabulous experience no matter what you're watching.<br/>

With no backlight to dull their impact, over 8 million self-lit pixels achieve deep blacks for crisp contrast, so you can see subtle details.<br/>

Dynamic Tone Mapping uses the α7 Gen 5 AI Processor to detect what you're seeing and apply the optimal tone curve, resulting in more natural color, deep contrast, and intricate detail.<br/>

The α7 Gen 5 AI Processor lets you feel the action all around you as it automatically up-mixes 2-channel audio into virtual 5.1.2 channel sound for an immersive audio experience.<br/>

Customize your viewing experience with separate accounts and personalized recommendations for every member of your family.<br/>

Now, you won't want to hide your television. With an unbelievably slim design, it fits seamlessly into your space. Gallery Stand* gives you the freedom to place it anywhere while neatly concealing unsightly cables.<br/>

Get in the action the way directors intended with FILMMAKER MODE™*—and enhance every moment with Dolby Vision™ IQ and Dolby AtmosⓇ** for the ultimate home theater experience.<br/>

Find your faves fast with built-in access to Netflix, Prime Video, the Apple TV app, Disney+, HBO Max* and instant access to over 300+ free LG Channels** with everything from comedy to movies to sports.<br/>

Be at the top of your game with NVIDIA G-SYNC®, AMD FreeSync™ Premium, LG Game Optimizer and HDMI 2.1 ports to get you (and keep you) in the action.

With the seamless addition of GeForce Now and Stadia,* there's a whole cloud of games waiting for you to play. Rediscover games you love and find new favorites straight from your television.<br/>

You can conveniently watch and shop in one app that gathers the products and offers from popular shopping partners in one place.<br/>

Get real-time information about actors and places featured on the TV show you're watching.<br/>

Easily connect compatible high-fidelity speakers wirelessly* with WiSA connectivity for a richer entertainment experience.<br/>

Self-lit Pixels

a7 Gen5 AI Processor 4K

Sports (120Hz Native)

Ultimate Gaming (G-SYNC compatible, FreeSync Premium, VRR. 4K @ 120Hz)

Ultimate Streaming (Netflix, Prime Video, the Apple TV app, Disney+, HBO Max and more)