LG Electronics OLED77C3PUA 4K UHD 120 Hz Smart OLED EVO TV With A9 Gen 5 Intelligent Processor: 77"

We're celebrating a decade of brilliance that shows no sign of stopping. LG OLED's iconic self-lit pixels shine brighter than before** with the Light Boosting Algorithm, Light Control Architecture, and other improvements driven by LG's exclusive, next-gen α9 processor.

Get rich, accurate colors in bright or dark scenes with 100% color volume*.

The games you love look even better on OLED. Enjoy gaming with the blazing-fast 0.1 ms response rate, and NVIDIA G-Sync compatibility, AMD FreeSync Premium and VRR support for smoother, clearer picture.

LG OLED's exclusive α9 processor use AI to detect what you're watching and automatically sharpen and upscale the picture quality to 4K resolution* and virtual surround sound.

OLED Dynamic Tone Mapping Pro refines images within the frame. That means it emphasizes contrast in low-gradation areas (solid or dark areas of an image), brightens mid-tone areas and adds expressive detail to high gradation areas.

See images that naturally draw your eye in even richer detail with OLED's HDR Expression Enhancer. This technology tone-maps specific images for incredible sharpness. 

Marvel at beautiful quality and performance you can only get from LG OLED. The α9 processor is exclusive to LG OLED and powers the C3's incredible native120Hz refresh rate, Brightness Booster Max and the intelligence behind an unforgettable watching experience.

Less searching, more streaming, thanks to the next generation of AI technology. Enjoy your favorite content including fitness, sports, entertainment and more. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for. Get instant access to over 300 free channels with LG Channels.*

Discover a huge range of games with GeForce Now.*

Whether you game on consoles or on the cloud,* Game Dashboard and Game Optimizer put all the controls in easy reach.

Experience sound that moves you with the C3's built-in audio upgrades.

Feel like you're at the movies with Dolby Atmos®'s room-filling sound.

Check out gaming-perfect sizes in 42 and 48-inches<br> plus larger-sized screens for movie marathons and<br> taking in championship games.

Brighter picture powered by Brightness Booster*

Additional screen sizes perfect for gaming 

GeForce Now cloud gaming + easy-access gaming controls

Cinematic picture and sound with Dolby Atmos® & Vision®**

Updated smart TV interface with Hands-Free Voice Recognition