The Frame is as much a work of art as it is a TV. With revolutionary Art Mode and the power of 4K UHD, the Frame transforms from TV to beautiful, lifelike art that fits seamlessly into your home and decor.

When you're done watching shows in QLED 4K UHD, The Frame transforms into a beautiful work of art. Just activate Art Mode and discover many options that compliment your room. Find artwork you love, with choices based on color or preferences like noteworthy masterpieces, the Samsung Art Store makes it fun and easy to discover a wide variety of art for all occasions.

Experience a modern way where TV is an element of design and matches your style.

Change your Frame to suit your mood. The choice is yours when it comes to The Frame, allows you to think differently.

With Art Mode, you get seven different layout styles and a palette of 10 colors to choose from, allowing you to style and personalize Art that suits your mood.

Installing The Frame is simple and quick. You can tilt it sideways, back or forward for the ideal view that fits perfectly in your space. Your TV can hang snug to the wall, and with one slim cable combining power and video gear through a single connection to the TV (One Connect Box(TM)), this beautifully designed TV can easily become a work of art in your home.

See what you've been missing on a crisp, clear picture that's 4X the resolution of Full HD and 100% Color Volume , with over a billion shades of color.

HDR 10+ brings the details to life, showing everything the director wanted you to see. You'll experience details in the brightest and darkest scenes.

The Bixby voice assistant can go beyond just controlling what you want to watch on TV, but also help with Art Mode. Just ask Bixby and get more.

Now for the first time ever, you can buy, rent, and watch the newest movies, plus subscribe to and watch all new Apple TV channels like HBO, Showtime, and Starz. All on your The Frame with the new Apple TV app. Plus with AirPlay 2-enabled Samsung Smart TVs, customers can also effortlessly play videos from their Apple device directly to their Samsung Smart TV.

Easily control all connected devices and content with One Remote Control and your mobile device. Some examples include how to simply adjust the TV settings, or find new artwork to display. Also, stop browsing through menus to get to your favorite streaming service, just select right from your remote in one step.

The Frame can be the center of a new and more convenient connected lifestyle. It integrates seamlessly with smart speakers and mobile devices.

The Frame works with Alexa so your life just got simpler. It's easy to connect your Alexa-enabled devices. With The Frame's compatibility, have Alexa turn on your TV, change channels, control volume, and more.

The Frame works with the Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.

With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your The Frame.

Take a closer look at the accessories and components that come with The Frame. Giving you an array of installation opportunities, The Frame comes with the No Gap Wall-Mount , One Invisible Connection Cable and One Connect Box.